Etsy is the e-commerce platform that specializes in the buying and selling of artistic goods, craft supplies, and vintage items difficult to find in a traditional online store. It is a hybrid company that combines the excitement of an art fair with a marketplace.

Etsy has more than 81.9 million active buyers, making it a great place for entrepreneurs to sell their items.

Buyers come to Etsy seeking specific handmade items, so you already have a built-in audience that’s looking for your products. Listing your products on Etsy will allow you to potentially get sales from organic search traffic on the Etsy homepage, which can complement your outside marketing efforts.

If one struggles to make sales on your business’s ecommerce website, listing your products on Etsy could be a great way to make additional sales.

Your Etsy dashboard will show you stats about your shop, such as:

Traffic to your page
The number of times that consumers have added your item to their favorites
Orders received
Revenue for each item in your shop
Which customers are interested in items from your store.

In 2020, more than 4.4 million sellers sold items on Etsy and that number is projected to keep growing.