Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. It's a model used by search engines like Google, social media platforms like Facebook and Twitter, and other online advertising networks. PPC ads can appear in various formats, such as search ads, display ads, video ads, and more.
We at Checkout US create ads that are relevant to our clients target audience and include a compelling message, headline, and call-to-action. These ads are often tied to specific keywords or user interests. Ads are displayed on search engine results pages, social media feeds, websites, or other online platforms, depending on the advertising network and the settings chosen by the advertiser.
Search engine advertising (SEA)
Ads that appear at the top of search engine results pages (SERPs) when someone searches for a relevant keyword or phrase.
Shopping ads
Ads that appear in the shopping section of search engine results pages (SERPs) and show product images, prices, and other information.
Display advertising
Ads that appear on websites, apps, and other online platforms. These ads can be text, image, or video ads.
Social media advertising
Ads that appear on social media platforms, such as Facebook, Twitter, and LinkedIn. These ads can be text, image, or video ads.
Native advertising
Ads that are designed to blend in with the surrounding content. These ads can appear on websites, apps, and social media platforms